NYLON READERS ARE...

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90% more likely to have a $100K+ HHI (index 190)

That's more than Allure (index 143), Bustle (index 114), Byrdie (index 143), Coveteur (index 63), Elle (index 123), Glamour (index 96), InStyle (index 108), Marie Claire (index 94), NY Magazine (index 165), Popsugar (index 155), Purewow (index 175), and Refinery29 (index 144) and WhoWhatWear (index 183)

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2.5X more likely to be age
18-34 years old (index 251)

That's more than Allure (index 136), Bustle (index 178), Byrdie (index 117), Coveteur (index 16), Elle (index 116), Glamour (index 154), InStyle (index 112), Marie Claire (index 88), NY Magazine (index 109), Popsugar (index 100), Purewow (index 107), Refinery29 (index 118), The Zoe Report (index 108), and WhoWhatWear (index 166)

GAMERS

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8.2X more likely to SPEND 6-10 HRS PER WEEK PLAYING GAME CONSOLES (index 826)

That's more than Bustle (index 195),  Elle (index 101), Glamour (index 294), InStyle (index 67), Marie Claire (index 119), NY Magazine (index 233), Popsugar (index 124), Purewow (index 22), Refinery29 (index 138), and WhoWhatWear (index 162)

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3.4X more likely to HAVE A HOUSEHOLD THAT OWNS TWO (2) DESKTOP COMPUTERS (index 343)

That's more than Bustle (index 114),  Elle (index 122), Glamour (index 81), InStyle (index 90), Marie Claire (index 132), NY Magazine (index 145), Popsugar (index 54), Purewow (index 82), Refinery29 (index 161), and WhoWhatWear (index 159)

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2.4X more likely to HAVE A HOUSEHOLD THAT OWNS A MICROSOFT XBOX 360 GAME CONSOLE (index 241)

That's more than Bustle (index 67),  Elle (index 120), Glamour (index 88), InStyle (index 88), Marie Claire (index 144), NY Magazine (index 84), Popsugar (index 83), Purewow (index 98), Refinery29 (index 111), and WhoWhatWear (index 222)

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96% more likely TO BE THE FIRST TO BUY NEW TECHNOLOGY GADGETS (index 196) 

That's more than Bustle (index 121),  Elle (index 196), Glamour (index 150), InStyle (index 66), Marie Claire (index 156), NY Magazine (index 162), Popsugar (index 95), Purewow (index 109), Refinery29 (index 91), and WhoWhatWear (index 116)

souce: Comscore May 2017, age 18+; comp set: NYLON, Bustle, Elle, Glamour, InStyle, Marie Claire, NY Magazine, Popsugar, Purewow, Refinery29, WhoWhatWear  *4 rating on a scale of 1-5