INSTABOMB ACTIVATION

  • In April 2017, NYLON + Socialyte contracted twenty one (21) influencers to promote a selection of Steve Madden sandals through dedicated social media posts for a Spring-focused Instagram bomb, reaching 2,017,200 Instagram followers with a total of 2,269,400 potential impressions

  • Additionally, NYLON created an Instabomb Round-Up Article with editorial social drivers to extend the influencer campaign to The NYLON Network