Objective

Support PUMA’s continued focus on driving the brand as the most fashion forward global sports brand for women. Drive engagement with the brand’s key “Do You” message by offering women all of the gear they need to live their lives in with bravery, confidence, determination and joy.

Solution

NYLON profiled two (2) influencers who bring groundbreaking and relatable perspectives to dance, music, art, or style in custom-produced “Do You” videos. Additionally, NYLON will produce two (2) custom photo shoots spotlighting Puma product. The four month-long campaign kicks off in July and runs through December 2017. Content will live on social, NYLON, and Puma’s O&O channels.