Objective

Put Oribe products directly in the hands (and hair!) of a young, fashion-forward, VIP crowd.

Solution

NYLON placed Oribe products directly into the bathrooms on-site at the NYLON NYFW Party to encourage trial and touch-ups during a high-energy party. Oribe was included in the press coverage, which garnered 1.5 billion+ impressions.

 

See more by clicking through the gallery below!

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