Objective

Leverage NYLON's editors, stylists, and video team to produce custom creative for K-Swiss that can be white-labeled for the brand's own marketing and advertising purposes. 

Solution

NYLON produced a custom photo shoot and behind-the-scenes video on behalf of
K-Swiss, featuring the band, DNCE. NYLON's own Senior Market Editor, Marissa Smith, styled the shoot with a vintage look and feel. The content was distributed in a NYLON article and across our social platforms. 

Additionally, by white labeling the NYLON-produced creative assets, K-Swiss utilized the photos and video for the brand's own PR and marketing purposes.