Objective

Drive awareness and sales of KVD Everlasting franchise and the “greatest of all time” message. Help defend KVD’s leadership position in the increasingly crowded beauty market by leveraging the Everlasting franchise and the brand’s own Makeup Artistry Collective. 

Solution

The NYLON X KVD Beauty, true 360º program amplified Kat Von D Beauty’s “The Greatest of All Time” messaging by showcasing the Everlasting franchise via: a custom editorial beauty shoot and behind-the scenes videos, influencer activation and user-generated-content contest extension, a first-to-market high impact print unit and high impact digital media experiences plus integration into the NYLON Music Issue Release party at The House of Vans.

 

INSTABOMB ACTIVATION + UGC CONTEST