NYLON READERS ARE...

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90% more likely to have a $100K+ HHI (index 190)

That's more than Allure (index 143), Bustle (index 114), Byrdie (index 143), Coveteur (index 63), Elle (index 123), Glamour (index 96), InStyle (index 108), Marie Claire (index 94), NY Magazine (index 165), Popsugar (index 155), Purewow (index 175), and Refinery29 (index 144) and WhoWhatWear (index 183)

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2.5X more likely to be age
18-34 years old (index 251)

That's more than Allure (index 136), Bustle (index 178), Byrdie (index 117), Coveteur (index 16), Elle (index 116), Glamour (index 154), InStyle (index 112), Marie Claire (index 88), NY Magazine (index 109), Popsugar (index 100), Purewow (index 107), Refinery29 (index 118), The Zoe Report (index 108), and WhoWhatWear (index 166)

CPG CONSUMERS

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3.3X more likely to HAVE PURCHASED GRANOLA BARS (index 330)

That's more than Bustle (index 114),  Elle (index 105), Glamour (index 139), InStyle (index 84), Marie Claire (index 91), NY Magazine (index 89), Popsugar (index 95), Purewow (index 95), Refinery29 (index 142), and WhoWhatWear (index 161)

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2.2X more likely to HAVE PURCHASED GROCERIES/FOOD STAPLES ONLINE (index 224)

That's more than Bustle (index 108),  Elle (index 108), Glamour (index 57), InStyle (index 96), Marie Claire (index 78), NY Magazine (index 127), Popsugar (index 93), Purewow (index 82), Refinery29 (index 119), and WhoWhatWear (index 213)

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2X more likely to HAVE PURCHASED FROZEN BREAKFAST FOODS (index 201)

That's more than Bustle (index 107),  Elle (index 79), Glamour (index 123), InStyle (index 111), Marie Claire (index 106), NY Magazine (index 90), Popsugar (index 93), Purewow (index 100), Refinery29 (index 146), and WhoWhatWear (index 112)

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94% more likely to HAVE BOUGHT READY-TO-EAT CoOKIES (index 229)

That's more than Bustle (index 107),  Elle (index 111), Glamour (index 100), InStyle (index 145), Marie Claire (index 128), NY Magazine (index 11), Popsugar (index 129), Purewow (index 136), Refinery29 (index 140), and WhoWhatWear (index 182)

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83% more likely to HAVE PURCHASED GUM OR CANDY (index 183)

That's more than Bustle (index 109),  Elle (index 129), Glamour (index 125), InStyle (index 126), Marie Claire (index 101), NY Magazine (index 97), Popsugar (index 142), Purewow (index 134), Refinery29 (index 129), and WhoWhatWear (index 131)

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74% more likely TO HAV PURCHASED FROZEN MEALS/ENTREES (index 174)

That's more than Bustle (index 100),  Elle (index 83), Glamour (index 106), InStyle (index 146), Marie Claire (index 74), NY Magazine (index 70), Popsugar (index 99), Purewow (index 134), Refinery29 (index 103), and WhoWhatWear (index 109)

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71% more likely to HAVE PURCHASED SALTY SNACKS (index 171)

That's more than Bustle (index 108),  Elle (index 109), Glamour (index 117), InStyle (index 125), Marie Claire (index 101), NY Magazine (index 107), Popsugar (index 127), Purewow (index 140), Refinery29 (index 126), and WhoWhatWear (index 108)

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52% more likely to HAVE PURCHASED CRACKERS (index 152)

That's more than Bustle (index 93),  Elle (index 143), Glamour (index 112), InStyle (index 109), Marie Claire (index 107), NY Magazine (index 106), Popsugar (index 110), Purewow (index 104), Refinery29 (index 131), and WhoWhatWear (index 95)

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41% more likely to HAVE PURCHASED CEREALS, HOT OR COLD (index 141)

That's more than Bustle (index 104),  Elle (index 114), Glamour (index 109), InStyle (index 117), Marie Claire (index 131), NY Magazine (index 102), Popsugar (index 105), Purewow (index 117), Refinery29 (index 119), and WhoWhatWear (index 101)

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39% more likely to HAVE PURCHASED SOUP, CANNED OR INSTANT (index 139)

That's more than Bustle (index 91),  Elle (index 98), Glamour (index 115), InStyle (index 117), Marie Claire (index 122), NY Magazine (index 70), Popsugar (index 104), Purewow (index 136), Refinery29 (index 113), and WhoWhatWear (index 129)

souce: Comscore May 2017, age 18+; comp set: NYLON, Bustle, Elle, Glamour, InStyle, Marie Claire, NY Magazine, Popsugar, Purewow, Refinery29, WhoWhatWear  *purchased in the last 30 days