NYLON READERS ARE...

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90% more likely to have a $100K+ HHI (index 190)

That's more than Allure (index 143), Bustle (index 114), Byrdie (index 143), Coveteur (index 63), Elle (index 123), Glamour (index 96), InStyle (index 108), Marie Claire (index 94), NY Magazine (index 165), Popsugar (index 155), Purewow (index 175), and Refinery29 (index 144) and WhoWhatWear (index 183)

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2.5X more likely to be age
18-34 years old (index 251)

That's more than Allure (index 136), Bustle (index 178), Byrdie (index 117), Coveteur (index 16), Elle (index 116), Glamour (index 154), InStyle (index 112), Marie Claire (index 88), NY Magazine (index 109), Popsugar (index 100), Purewow (index 107), Refinery29 (index 118), The Zoe Report (index 108), and WhoWhatWear (index 166)

FASHIONISTAS

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3.8X more likely to FREQUENTLY ADIVSE OTHERS ON CLOTHING/FASHION (index 380)

That's more than Allure (index 167), Bustle (index 144), Byrdie (index 87), Coveteur (index 326), Elle (index 138), Glamour (index 200), InStyle (index 99), Marie Claire (index 140), NY Magazine (index 124), Popsugar (index 187), Purewow (index 160), Refinery29 (index 216), The Zoe Report (index 59) and WhoWhatWear (index 137)

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3.4X more likely to CONSIDER THEMSELVES STYLE CONSCIOUS (index 344)

That's more than Allure (index 145), Bustle (index 158), Byrdie (index 60), Coveteur (index 138), Elle (index 131), Glamour (index 187), InStyle (index 181), Marie Claire (index 166), NY Magazine (index 132), Popsugar (index 170), Purewow (index 158), Refinery29 (index 170), The Zoe Report (index 86) and WhoWhatWear (index 289)

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2.6X more likely TO BUY BRANDS THAT REFLECT ThEIR STYLE (index 265)

That's more than Allure (index 146), Bustle (index 139), Byrdie (index 91), Elle (index 146), Glamour (index 136), InStyle (index 140), Marie Claire (index 131), NY Magazine (index 143), Popsugar (index 129), Purewow (index 139), Refinery29 (index 174), The Zoe Report (index 143) and WhoWhatWear (index 148)

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2.2X more likely to HAVE BOUGHT WOMEN'S CLOTHING/SHOES* (index 229)

That's more than Allure (index 118), Bustle (index 127), Byrdie (index 64), Coveteur (index 126), Elle (index 144), Glamour (index 119), InStyle (index 139), Marie Claire (index 129), NY Magazine (index 124), Popsugar (index 102), Purewow (index 118), Refinery29 (index 139), The Zoe Report (index 102) and WhoWhatWear (index 125)

souce: Comscore May 2017, age 18+; comp set: NYLON, Allure, Bustle, Byrdie, Coveteur, Elle, Glamour, InStyle, Marie Claire, NY Magazine, Popsugar, Purewow, Refinery29, The Zoe Report, WhoWhatWear  *purchased offline in the last 6 months