Objective

Position Minnie Mouse as the original fashion muse icon and re-align the brand to target a fashion-forward, young adult crowd.

Solution

 NYLON spotlighted Minnie Mouse during one of the most anticipated moments of the fashion industry: Fashion Week. NYLON celebrated Minnie Mouse at our Rebel Fashion NYFW party, where the Original Fashion Muse interacted with the crowd through product display, branded décor, a 3D interactive photo activation, and VIP gifting. Minnie Mouse was included in the press coverage, which garnered 1.5+ billion impressions.

 

see more by clicking through the gallery below!

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