NYLON READERS ARE...

MILLENNIAL CONSUMERS

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90% more likely to have a $100K+ HHI (index 190)

That's more than Allure (index 143), Bustle (index 114), Byrdie (index 143), Coveteur (index 63), Elle (index 123), Glamour (index 96), InStyle (index 108), Marie Claire (index 94), NY Magazine (index 165), Popsugar (index 155), Purewow (index 175), and Refinery29 (index 144) and WhoWhatWear (index 183)

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2.5X more likely to be age
18-34 years old (index 251)

That's more than Allure (index 136), Bustle (index 178), Byrdie (index 117), Coveteur (index 16), Elle (index 116), Glamour (index 154), InStyle (index 112), Marie Claire (index 88), NY Magazine (index 109), Popsugar (index 100), Purewow (index 107), Refinery29 (index 118), The Zoe Report (index 108), and WhoWhatWear (index 166)

ENTERTAINMENT ENTHUSIASTS

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5.9X more likely TO HAVE BOUGHT TICKETS TO MUSIC CONCERTS* (index 594)

That's more than Allure (index 111), Bustle (index 119), Byrdie (index 213), Coveteur (index n/a), Elle (index 155), Glamour (index 123), InStyle (index 162), Marie Claire (index 247), NY Magazine (index 125), Popsugar (index 249), Purewow (index 327), Refinery29 (index 181), The Zoe Report (index 215) and WhoWhatWear (index 270)

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5.8X more likely TO SUBSCRIBE TO PPV/Video On DEMAND (index 581)

That's more than Allure (index 99), Bustle (index 140), Byrdie (index 7), Coveteur (index 269), Elle (index 81), Glamour (index 104), InStyle (index 181), Marie Claire (index 67), NY Magazine (index 171), Popsugar (index 136), Purewow (index 278), Refinery29 (index 75), The Zoe Report (index 373) and WhoWhatWear (index 195)

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2X more likely TO BE THE FIRST AMONG FRIENDS TO BUY/OWN MOVIES (index 203)

That's more than Allure (index 109), Bustle (index 103), Coveteur (index 31), Elle (index 192), Glamour (index 176), InStyle (index 142), Marie Claire (index 120), NY Magazine (index 111), Popsugar (index 127), Purewow (index 118), Refinery29 (index 155), The Zoe Report (index 44) and WhoWhatWear (index 49)

souce: Comscore May 2017, age 18+; comp set: NYLON, Allure, Bustle, Byrdie, Coveteur, Elle, Glamour, InStyle, Marie Claire, NY Magazine, Popsugar, Purewow, Refinery29, The Zoe Report, WhoWhatWear  *purchased offline in the last 6 months