Objective

Launch Clinique’s Play With Pop campaign, featuring vibrant lip colors, targeting a younger, trendsetting female audience with a story, and align with festivals and music.

Solution

NYLON developed a custom 360 series kicking off with festival beauty from SXSW to Coachella, ending with NYLON’s strongest performers at its NYFW and October It Girl parties. Through a custom content series, video, event activations, and social amplification, NYLON delivered over 6 billion impressions around Clinique’s Play With Pop campaign.

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