OBJECTIVE

Promote and amplify Burton Girls' Fall 16 campaign through NYLON'S signature EDITORIAL LENS

SOLUTION

High-impact digital media, and seamlessly integrated the Burton Girls product and campaign story into print and digital editorial, social media, and an in-store event at Burton's Soho store.

 

DIGITAL MEDIA

 

FACTORY GIRL PRINT FEATURE

 

IN-STORE EVENT

 

NYLON X BURTON LOOKBOOK