NYLON READERS ARE...

MILLENNIAL CONSUMERS

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90% more likely to have a $100K+ HHI (index 190)

That's more than Allure (index 143), Bustle (index 114), Byrdie (index 143), Coveteur (index 63), Elle (index 123), Glamour (index 96), InStyle (index 108), Marie Claire (index 94), NY Magazine (index 165), Popsugar (index 155), Purewow (index 175), and Refinery29 (index 144) and WhoWhatWear (index 183)

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2.5X more likely to be age
18-34 years old (index 251)

That's more than Allure (index 136), Bustle (index 178), Byrdie (index 117), Coveteur (index 16), Elle (index 116), Glamour (index 154), InStyle (index 112), Marie Claire (index 88), NY Magazine (index 109), Popsugar (index 100), Purewow (index 107), Refinery29 (index 118), The Zoe Report (index 108), and WhoWhatWear (index 166)

BEAUTY ADDICTS

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3.6X more likely to HAVE BOUGHT FRAGRANCE* 
(index 367)

That's more than Allure (index 110), Bustle (index 126), Byrdie (index 50), Coveteur (index 137), Elle (index 69), Glamour (index 69), InStyle (index 115), Marie Claire (index 116), NY Magazine (index 125), Popsugar (index 68), Purewow (index 108), Refinery29 (index 113), The Zoe Report (index 210) and WhoWhatWear (index 202)

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2.7X more likely to HAVE BOUGHT GROOMING PRODUCTS* (index 271)

That's more than Allure (index 127), Bustle (index 115), Byrdie (index 154), Coveteur (index 32), Elle (index 54), Glamour (index 107), InStyle (index 135), Marie Claire (index 106), NY Magazine (index 104), Popsugar (index 100), Purewow (index 104), and Refinery29 (index 121), The Zoe Report (index 208) and WhoWhatWear (index 149)

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74% more likely to HAVE BOUGHT HAIR CARE PRODUCTS* (index 174)

That's more than Allure (index 160), Bustle (index 128), Byrdie (index 141), Coveteur (index 134), Elle (index 107), Glamour (index 140), InStyle (index 156), Marie Claire (index 143), NY Magazine (index 128), Popsugar (index 121), Purewow (index 115), and Refinery29 (index 143), The Zoe Report (index 172) and WhoWhatWear (index 112)

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2.7X more likely to HAVE BOUGHT COSMETICS*
(index 270)

That's more than Allure (index 184), Bustle (index 147), Byrdie (index 143), Coveteur (index 266), Elle (index 148), Glamour (index 120), InStyle (index 150), Marie Claire (index 143), NY Magazine (index 105), Popsugar (index 142), Purewow (index 147), Refinery29 (index 167), The Zoe Report (index 181) and WhoWhatWear (index 182)

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2.6X more likely to HAVE BOUGHT SKINCARE* (index 267)

That's more than Allure (index 155), Bustle (index 127), Byrdie (index 126), Coveteur (index 42), Elle (index 133), Glamour (index 91), InStyle (index 156), Marie Claire (index 126), NY Magazine (index 90), Popsugar (index 120), Purewow (index 111), Refinery29 (index 112), The Zoe Report (index 139) and WhoWhatWear (index 152)
 

 

souce: Comscore May 2017, age 18+; comp set: NYLON, Allure, Bustle, Byrdie, Coveteur, Elle, Glamour, InStyle, Marie Claire, NY Magazine, Popsugar, Purewow, Refinery29, The Zoe Report, WhoWhatWear  *purchased offline in the last 6 months