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welcome to the NYLON generation


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welcome to the NYLON generation


For nearly two decades, NYLON’s mission has been to invite our loyal fans to join, engage,
and grow the conversation.

Why? We aren’t just pushing content to an audience—we are the audience.

Leveraging our expansive content portfolio and social network, NYLON partners with brands, artists, curators and influencers to discover and celebrate the risk takers and rule breakers who are defining
the look, sound, and culture of today.

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multiple touchpoints driving engagement


multiple touchpoints driving engagement


NYLON reaches millions of influential readers across our expansive portfolio and network—delivering up-to-the-minute news, robust original content, 24/7 trend stories and compelling consumer experiences.

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Digital powerhouse


Digital powerhouse


DIGITAL AUDIENCE DEMOGRAPHICS

NYLON.com produces 30+ pieces of original content per day—speaking to readers across OUR Key editorial pillars

FASHION

CULTURAL EVENTS

BEAUTY

MUSIC

ENTERTAINMENT

FESTIVALS

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social savvy


social savvy


MASSIVE REACH ACROSS SOCIAL PLATFORMS

1.9MM

1.2MM

1.2MM

 

SOCIAL DEMOGRAPHICS

powered by incyte 

NYLON's INCYTE proprietary technology tracks millions of global conversations surrounding brands and influencers across multiple social channels in real-time on a daily basis, providing brands with unparalleled insight. 

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source: INCYTE, August 2017
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nylon studios


nylon studios


NYLON Studios is an explosive talent, creative, and event production hub dedicated to creating authentically cool content and experiential programs for partners—helping brands engage a highly coveted and qualified audience.

NYLON STUDIOS CAPABilities

 

SOCIAL-FIRST CONTENT + NATIVE SOCIAL AMPLIFICATION

 

  • NYLON produces content with social platform distribution in mind (think: Instagram vertical video)

  • NYLON maximizes the scope and reach of branded social content via Native Social Amplification (paid social)—driving viewership among a highly targeted audience (i.e. age, gender)

MULTI PLATFORM Branded content + video production

original programming + Content development

NYLON NEWS

FENDI

CHANEL

white label ad + content creation

Guerrilla + out-of-home marketing

talent + influencer relations

pr + earned media support

E-COMMERCE

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NYLON Studios Events


NYLON Studios Events


NYLON Studios produces 70+ live events each year, including both intimate and large-scale parties at every major fashion, film, and music festival. With celebrity appearances, live performances, and a steady VIP crowd, our events make headlines and attract billions of press impressions, resulting in some of the most talked about events of the year.

MUSIC ISSUE EVENT/june 2017

midnight garden/april 2017

young hollywood/may 2017

the happiest of hours/april 2017

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Socialyte influencer network


Socialyte influencer network


Socialyte, NYLON's in-house influencer network, consists of an expertly trained team of casting directors, talent strategists, and managers.

In partnership with Socialyte, NYLON works with brands at any and every stage of an influencer
marketing campaign: guiding strategy, leading ideation, orchestrating talent casting, and overseeing campaign execution.

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simply conference division


simply conference division


Founded in 2012 and recently acquired by NYLON, Simply bridges the gap between brands and trendsetters by leveraging the vast reach of their community to organically find influencer-fueled solutions for a brand's marketing and communications objectives.

THE SIMPLY CONFERENCE | POWERED BY NYLON

The Simply Conference is the catalyst for bringing influencers and industry insiders together to network, mingle, inspire and cultivate new relationships, connecting career-minded fashionistas, beauty lovers and geek-chic techies. Simply offers brands premium access to industry insiders and a coveted audience of in-market consumers. 

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brands love nylon


brands love nylon